SANTA’S ITCH

Designed the complete UI and visual experience for Santa’s Itch, a Christmas-themed promotional mini game integrated into the BNETGG mobile app. The activation transformed a seasonal campaign into an interactive scratch-card experience, encouraging users to return daily, reveal rewards, and engage with the app throughout the holiday period. I was responsible for the game’s visual identity, user interface, promotional graphics, and supporting marketing assets, ensuring a seamless experience across the app, social media, and digital campaigns. The project combined gamification, seasonal storytelling, and reward-driven engagement to increase user retention while creating a memorable holiday experience that aligned with the Battlenet brand.