SPRING 2025 LION SHOWDOWN

For the Lion Showdown Spring 2025, I was responsible for creating the event’s complete visual identity and graphic design system. The goal was to establish a strong, recognizable brand that remained consistent across every touchpoint, from digital communication to the on-site experience. Beyond designing all social media assets and online promotional material, I developed a wide range of printed and branded collateral, including event signage, banners, exclusive event T-shirts, trophies, balloons, and other custom branding elements. Every asset was designed to create a cohesive visual experience that strengthened both the Battlenet and Lion brands throughout the tournament. The result was a unified event identity that translated seamlessly across digital platforms and the physical venue, contributing to a memorable experience for both participants and spectators.