O TZAMPAS (PAI)ZEI

For the Black Friday campaign, we launched “O TZAMPAS (PAI)ZEI”, a promotional activation that invited customers to visit Battlenet Gaming Stations and enjoy free gaming during selected hours. The campaign was designed to drive foot traffic, create excitement around Black Friday, and introduce new and returning players to the Battlenet experience. For this activation, I designed the key visual used across the campaign, creating artwork that reflected the playful concept while staying consistent with Battlenet’s brand identity. The visual was used to promote the offer across digital channels and in-store communication.